Transforming the digital experience for Buffalo Grove’s best fitness center
On the navigation menu, we added buttons for 3 pages (Free 3-Day Pass, Class Schedule, Login). Free 3-Day pass requests increased more than 300%. The weekly class schedule is now the most viewed page on the website!
On the navigation menu, we added buttons for 3 pages (Free 3-Day Pass, Class Schedule, Login). Free 3-Day pass requests increased more than 300%. The weekly class schedule is now the most viewed page on the website!
After launching the redesigned website, our focus shifted to search engine optimization success. We used our market research to discover search phrases real prospects were using. We developed blog posts highlighting Sky Fitness Chicago’s core offerings and seasonal specials. After being named “Best Health Club in Buffalo Grove” for consecutive years, site traffic increased 150-200%.
After launching the redesigned website, our focus shifted to search engine optimization success. We used our market research to discover search phrases real prospects were using. We developed blog posts highlighting Sky Fitness Chicago’s core offerings and seasonal specials. After being named “Best Health Club in Buffalo Grove” for consecutive years, site traffic increased 150-200%.
Social media success is no accident. Using a proven method of audience selection, insights analysis, and post timing, we promoted a successful blog post to an audience of over 13,000 targeted individuals. Our engagement rate doubled, our viral reach was up over 370%, and we had an impressive 23 shares. Most important, we received significant increases in Free 3-Day Pass requests and membership inquiries. It is important to use social media as a way to keep connected with the target audience, and this post created a sense of pride in our current members, as well as cultivated a desire for non-members to experience Sky Fitness Chicago!
Social media success is no accident. Using a proven method of audience selection, insights analysis, and post timing, we promoted a successful blog post to an audience of over 13,000 targeted individuals. Our engagement rate doubled, our viral reach was up over 370%, and we had an impressive 23 shares. Most important, we received significant increases in Free 3-Day Pass requests and membership inquiries. It is important to use social media as a way to keep connected with the target audience, and this post created a sense of pride in our current members, as well as cultivated a desire for non-members to experience Sky Fitness Chicago!
